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Kate Brauning/All About Book Tours
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All About Book Tours

 
Book tours can be intimidating. 
Public speaking, sale’s pitches, and carrying boxes of books around. 
Things can go smoother when you join forces. 
Celebrated authors Nicole Baart, Kimberly Stewart, and Tosca Lee tell us about the experience of going on a book tour together. 
They lend their expertise on everything from email lists to finding joy in the moment. 
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Contents

Preview - All About Book Tours
Preview
All About Book Tours

Content Outline

  1. Gag Reel
  2. Introductions
  3. A Midwest book tour
  4. Librarians, booksellers, fans
  5. Benefits of book tours
    1. The snowball effect
  6. Book tour costs
    1. Swag
    2. Time investment
    3. Booking events
    4. Working with book stores
  7. Working the Event
    1. Plans and personas
    2. Find your tribe
    3. Getting comfortable
  8. Marketing yourself in the public sphere
  9. Personal content in the public sphere
  10. Working without a publicist to reach the community
  11. E-mail lists and newsletters and other places to build your audience
    1. Giveaways
    2. E-mail lists and your first week of book sales
    3. Rafflecopter
    4. Bookstagrammers
  12. Tour publicity
    1. Social media
    2. Graphics and promo content
    3. Canva
  13. What organizers can do
  14. The best events
  15. Encouraging reviews
  16. Should you do a book tour?